My next project is to improve email marketing, we have a growing mailing list but at the moment that is only used to send out automatic reminders for companies our users are watching. Its a big missed opportunity for sure, but its a key opportunity for new sales that is being missed.
We also have a similar issue over on our Article Alley site we built up a huge database there but neglected it and now loads of the emails have expired becoming spam traps which then makes a mass mailer unworkable.
We've integrated mailchimp into our site so at the moment it collects user signups so we have a growing list just need to make use of it!
We have a contact us type of page which brings in a few leads also.
https://www.reportingaccounts.com/contact-us/
Our mailchimp sign up is linked to the box on the footer of all pages but can also be accessed directly via of custom form
https://compelling-media-ltd.mailchimpsites.com/
It's an area I know can work very well and one of the companies I worked for last year had a really successful system with trigger emails and much more. Just need to learn from that experience.
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